The Body Shop: “Spread Love”
Directed by Alan Ferguson.
Choreographed by Jemel McWilliams. Music by Beacon Street Studios.
As soon as I came onto this project I knew I had to pitch it to one of my favorite music video directors Alan Ferguson, who then became an absolutely delightful and thoughtful creative partner. I’m extremely grateful for this collaboration.
This campaign is an inclusive celebration of joy and dance while launching The Body Shop’s newest body butter.
In response to the rising #BlackTikTokStrike, we also casted and credited three talented Black creators - Tracy OJ, Layla Mohammed and Sunjai Williams- to co-choreograph this body-positivity piece.
Awards & Recognitions:
2022 WPI Impact Awards: Best in Show (Best B2C Campaign)
The Drum Marketing Awards: Finalist
One Show 2022: Fusion Pencil Finalist
ADC 2022: Fusion Cube Finalist
Shoot Magazine 2021 : Top 10 Tracks
Fast Company: 2022’s Brands That Matter
My role: Producer, Additional Editor
Self Financial: “Elevator”
Directed by Alan Ferguson.
We set out to capture the dreams and hopes of how improving our credit scores can change our lives.
My role: Producer, Additional Editor
Bill: “Meet Bill”
Directed by Tim Hamilton.
Formerly known as Bill.com, we bring comedy and humor to Bill’s first ever-campaign launch as this fast-growing financial operations brand cements itself as one of the most trusted platforms in its category.
My role: Executive Producer, Post-Producer, Editor
Rhinoshield
We helped a popular Taiwanese phone accessory brand break into the US market by producing some dynamic spots to prove that these products are not only fashionable and sustainable but, in fact extremely durable.
Go to the social tab to see more photography assets we captured for this campaign.
My role: Producer, Post-Producer, Editor
Rhinoshield: “Grip Greatness”
Directed by Adam Feuerman.
Rhinoshield: “Made For Impact”
Directed by Andrew Wonder.
Bill.com: “We Don’t Do That Anymore”
Directed by Katie O’Grady.
A docu-series featuring testimonials from three small to medium-sized business owners sharing how Bill has transformed their businesses with efficiency and accuracy, thus boosting their confidence as entrepreneurs.
My role: Producer, Post-Producer, Editor
Self Financial: “Dream Builder”
(Proud fun facts): These spots debuted on TV during Joe Biden’s inauguration as well as the 2021 Grammy Awards!
My role: Editor
Eternal Water: “Unstoppable”
Seriously. Can water get any more sexier?
Directed by Christian Ferretti.
Creative Directed by Libby Brockhoff.
My role: Editor
Barefoot Wine: “Compliments”
We hit the streets of San Francisco Castro district to spread kind words!
My role: Producer
Lost Eden: Brand Launch
Deemed as the birthplace of wine, we helped the country of Georgia, a former Soviet Union state, launch their wine into the world for the first time.
Head to the Web & Series page to see more documentary content I edited for this brand launch, which delves deep into the rich history and culture of Georgia.
My role: Editor
Self Financial: “Defy The Odds”
My role: Editor
